Build up a Chronicle for your Content Marketing Strategies
Is your Content Marketing Strategies documented? If not, it is time to start doing it and this is the reason why.
Everyone needs a background history
People come and go all the time. Be it in our personal lives, professional career, our company, everywhere.
When we break up a relationship and start a new one, something happens in our brains. All the background experience that we had will determine how our new relationships will happen from that moment on. Our brain knows our story and will progress with it avoiding the mistakes you committed in the past.
A company, on the other hand, doesn’t have a brain to tell this story. We don’t what were the paths it already took and didn’t work. That means that if you change a professional, this person will arrive raw. Without a documented history, the person has no idea what was already done.
Now, consider that knowledge follows a certain path. If the new professional doesn’t know all the history of the company, it tends to go through all the same old mistakes over and over. Usually, a company would blame the professional and even dare their competences. But in the end, the guilt belongs to no one, but the company, that never provided to this professional with background history.
Learn and grow with your mistakes
One of the most important facts when working with Content Marketing is to know your audience very well. Content Marketing is about communicating directly with your niche. If you don’t know them, you won’t know how to talk to them.
Learning an audience and its behaviour takes time and a lot of different strategies. Only many fail later you will get your persona in its most precise way. If you don’t try different strategies, make mistakes and try again with a new strategy, you will never get to really know your audience.
Why make a Chronicle for the Content Marketing Strategy?
Let’s say that in the middle of your process of learning your audience and its behaviour, your Marketing Manager gets a better job offer and leaves the company. Then, comes a new professional that will start the same process again. But this professional also didn’t stay in the company for too long and you need to replace that position one more time. At this moment you don’t have any idea on how far was all this process has gone and this third professional needs to start it all over.
Probably at this moment, you might be thinking that there’s no competent Marketing professional available in the market, when in the end, if there was a Chronicle made from the start on, you would be profiting from your Content Marketing Strategies for a long time already.
Add this strategy to your whole company
Not only Content Marketing should have a timeline developed, but everything that will draw a new future perspective to your company should have one. It is extra work that will avoid much wasted time and re-work in the future. Because the only thing that wastes more money in a company than a bad employee is one great employee re-working all that was already done.
If you need your Content Marketing done, contact us. We can help with a complete solution for Online Marketing and we provide you with a Chronicle-Timeline in the end.